I started Sofar in London to bring the focus back to live music - stripping it down to the essentials: artists, audience and spaces that bring them closer.

What began as small shows in living rooms grew into a global community, but the core idea never changed.

I believe social fitness matters as much as physical fitness. Everything I build is an attempt to make it easier to practise: environments where people can be present, listen, and genuinely connect — the way we're wired to.

Bands-on-beds
Keeping touring sustainable for independent artists

this+that
The digital work, handled — so you can show up in real life

TALK
Bringing people together for deeper, freer conversation